Custom E-Commerce is a fully customizable, scalable AI-powered commerce platform built for D2C brands, aggregators, and niche marketplaces. Run end-to-end commerce — from a whitelabel storefront and multi-vendor catalog to AI-personalized recommendations, GST-compliant payments, real-time logistics, and WhatsApp-native customer engagement — on a modular, API-first platform that bends to your brand instead of forcing your brand to fit a template.
PricingCustom pricing — book a demo for a tailored quote
ariaglow.in
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Aria & co.· D2C
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Multi-vendor · 24
GST · UPI · cards
The challenge
Off-the-shelf platforms force your brand into someone else's template.
Generic e-commerce platforms don't support unique brand identities — your storefront ends up looking like every other store on the same SaaS. Inventory, logistics, and customer experience live across disconnected systems that don't talk to each other. Personalization and automation at scale stay costly and complex, locked behind expensive plug-ins or custom dev. The result: you can't differentiate, you can't scale efficiently, and your operations cost more than they should. Custom E-Commerce solves all three with a modular, AI-driven, fully customizable platform.
Capabilities
Storefront to delivery — every layer of commerce, on one platform.
Whitelabel storefront, AI-driven personalization, multi-vendor marketplace, GST-compliant payments, real-time logistics, marketing automation — all on a modular, API-first platform that bends to your brand.
Customizable storefront
Whitelabel front-end fully aligned to your brand identity — UI, UX, workflows, and marketplace rules all tailored to your business. No shared SaaS look.
Product & inventory management
AI-based demand forecasting, automated restocking, and supplier syncing — your catalog and stock stay in lockstep across every channel and warehouse.
Order & delivery workflow
Real-time order tracking, logistics partner integration, and auto-invoicing. Every order from confirmation to doorstep on one timeline.
AI-driven personalization
Dynamic homepage tuned per visitor, personalized recommendations, and AI-powered upselling strategies — every session gets the storefront calibrated to that customer.
Admin dashboard & analytics
Sales, revenue, and conversion metrics with predictive insights — track what's working in real time and forecast what's next.
Multi-vendor marketplace
Onboard sellers with their own profiles, run commission rules, and manage catalog approvals — turn your platform into a marketplace when the moment is right.
Marketing suite
SEO tools, campaign manager, coupon engine, and WhatsApp / SMS / email automation — everything to run growth from inside the platform.
Payment & tax engine
GST-compliant billing, multiple payment gateways, and region-specific tax rules — Indian commerce baseline + global flexibility, baked in.
The platform stack
Five layers — your brand sits on top of all of them.
Custom E-Commerce is built as a stack: a modular API-first foundation, a complete commerce core, an intelligence layer that personalizes everything, an engagement layer that runs marketing and support, and your custom brand surface on top. You own the whole stack, and every layer bends to your business.
05
Brand surface
Your brand, end to end.
Whitelabel storefront UI, UX, copy, theming, and PWA / mobile app — every pixel matches your brand identity. The customer never sees the platform, only your store.
Whitelabel storefront
Mobile app + PWA
Custom workflows
04
Engagement
Multi-vendor, marketing, support.
Onboard sellers with commission rules, run SEO + campaigns + coupons, automate WhatsApp/SMS/email outreach, and answer every customer with integrated chat, ticketing, and feedback.
Multi-vendor marketplace
SEO + campaigns + coupons
WhatsApp · SMS · email
Chat + ticketing
03
Intelligence
AI personalization & forecasting.
Dynamic homepage tuned per visitor, personalized product recommendations, AI-powered upselling strategies, demand forecasting, and predictive analytics — intelligence baked into every layer.
Personalized homepage
Recommendation engine
Demand forecasting
Predictive analytics
02
Core commerce
Catalog, orders, payments, delivery.
Product catalog with inventory + auto-restock, GST-compliant billing across multiple gateways, real-time order tracking, logistics partner integration, and auto-invoicing — every commerce primitive, on the same data.
Catalog + inventory
GST · multi-gateway
Order tracking + logistics
Auto-invoicing
01
Foundation
Modular, API-first, scalable.
Plug-and-play modules for fast setup. API-first architecture integrates with your CRMs, ERPs, and custom apps. Scale-ready from day one — from a single founder-led D2C brand to a multi-vendor marketplace with thousands of sellers.
Plug-and-play modules
API-first
CRM / ERP integrations
Scales to marketplace
API-first · scales from D2C to marketplace
Who it's for
Built for the brands who want to own their commerce — end to end.
Wherever your brand is fighting against a template, Custom E-Commerce gives you the control and the intelligence to run online commerce on your terms.
D2C brands going direct
Founder-led D2C brands launching online stores that need to look, feel, and behave exactly like the brand — without compromising on AI personalization, payments, or logistics.
Aggregators & niche marketplaces
Multi-vendor businesses onboarding sellers in a specific category — fashion, food, hyperlocal — with full control over commission rules, catalog policies, and brand experience.
Mobile-first & PWA-ready brands
Brands that need a native mobile app + a Progressive Web App from day one, with the same backend driving both — minimal dev effort, maximum reach.
Walk through Custom E-Commercewith our team, or download the brochure for the full overview. Pricing is tailored to your team size and rollout — share your context on the demo and we'll come back with a quote.